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Why do you need a professional photographer?

Why do you need a professional photographer?

Recently I’ve been asked to discuss a bit about the necessity of using a professional photographer in real estate and property management.

Like in any other business out there, especially when your entire portfolio is online, a good impression counts. I see many websites lacking good photography, which is replaced with pictures taken with a smart phone. This tool, most of the time, lacks light optimization, clear focus and wide lens, which are key elements in photographing properties. Sometimes, the owners provide the agents with their own pictures, where you get a glimpse of personal belongings, untidy surfaces and, why not, even the person who took the photo – these are taken over and simply added to their websites without any editing.

Sometimes this is just enough to turn your customers away from your website.

You can read the entire article here.

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